Various reasons call for a neutral inquiry and assessment. As opposed to the common notion held by many people, we should not take the awards very seriously. Before the precedent to accept all wrongs is set and becomes a tradition, like all rotten things in Pakistan, we must try to correct it. Fashion, style, design and lifestyle are industries which provide a livelihood to millions of people. An international organisation such as Lever Brothers Pakistan (LBP) has graciously recognised the movers and shakers of these industries, therefore credit should go to deserving people. LBP's decision to initiate the awards is a giant leap in the right direction, but we'd only like it to continue if the awards intend to be just and transparent
